News

A New Approach: Philip Morris Blog in Times Union

Philip Morris
CEO of Proctors, Schenectady
About Proctors

A New Approach
February 12, 2011 at 3:25 pm by Philip Morris

http://blog.timesunion.com/philipmorris/a-new-approach/623/

Last week Susan Arbetter, host of Capital Pressroom, invited me to join Assemblyman Sam Hoyt and artist Curt Steinzor to talk about cuts proposed to arts funding by the New York State Council on the Arts (NYSCA) by Governor Cuomo. If you are interested, you can hear the podcast at: http://thecapitolpressroom.org/the-capitol-pressroom-for-february-3-2011/. During the interview, an idea struck me that I am ready to work on with anyone else interested.

For over 35 years I have worked with, watched, participated in and been frustrated by NYSCA. Begun in the 1960s and for years the leader in the country for public support and public process, the culture wars of the last 15 years have killed its unique value as a cultural champion looking for and supporting that which mattered but might not have commercial success.

So, now, in the annual battle to avoid the proverbial “death by a thousand cuts,” advocates are exhausted, messages are boring and support in all forms for the most basic of human activities, creativity, wanes.

There is only one logical way to turn this around, and that is to turn the thinking upside down.

Mr. Cuomo, you want to lead change in this state. Creativity is about change. You want to inspire every agency and department to consider why it does what it does and how it does it. You want to improve schools and cities, but you have less to spend than before.
I think you should eliminate the local funding share of the New York State Council on the Arts. Totally eliminate it. Then you should STRENGTHEN the artistic and evaluative parts of that agency’s administration. And, in the third and most important step, require that one tenth of one percent of EVERY DEPARTMENT AND AGENCY IN THE STATE, be for arts-based activity tied to that agency. EVERY ONE! State Police, Education, SUNY, Department of Social Services, Canal Corp, Thurway Corp, MTA, Health. Even your own office. My reckoning is this would create arts programming in the 60 to 70 million dollar range…..not that much more than what the state currently funds, BUT….

1) you will be able, with these modest funds, to force re-examination of what and how every department works. Some will be totally confused by the requirement and will need the assistance and advice of the remaining administrative arm of NYSCA. Some will be thrilled and will be able to consider things like Schenectady County’s DSS approach of photo exhibits to help inspire people to adopt children, or programming that connects Police and young people and changes their relationship to one another, or improving how schools work by being able to support project based learning, or improving how our infrastructure projects look and connect to our communities.

2) you will shake up how our state thinks about its creative class by acknowledging that ALL sorts of folks are artists and creators, not just the ones that have in the past applied to NYSCA.

3) you will declare to the world, that even though New York has financial problems, it not only intends to fix them, but to do so by engaging the very energy we are most well known for: our artists and creators and by linking them from the local level to local solutions support by these state agencies.

4) you will re-establish New York as the thought leader about the intersection of art and community.
It will be a shock to a few entrenched. It will be also a shock to a whole bunch invited to the table who never thought that their opinions and ideas before mattered.

I am happy to work on this for our state. I think others may be willing to sign on.

Proctors changes coming fast; new features, takes on partners

Proctors changes coming fast
Venue adds new features, takes on partners
Saturday, February 12, 2011
By Sara Foss (Contact)
Gazette Reporter

SCHENECTADY — It can be difficult to keep up with the changes at Proctors.
Last month the Schenectady theater and arts venue announced a new partnership with Capital Repertory Theatre in Albany and its plans to take over the in-house coffee shop run by the Muddy Cup and unveiled its elegant new banquet hall, Key Hall.
In recent years, Proctors has announced new partnerships and features with stunning regularity.

In 2003, the theater embarked on an ambitious $30 million expansion that tripled the size of its stage and allowed Proctors to accommodate touring Broadway shows. In 2007, Proctors completed renovations to the former Carl Company on State Street, adding the 434-seat GE Theatre, new conference spaces and offices and a new box office. Three years ago, Proctors became the winter home of the Schenectady Greenmarket, the city’s farmers market, and this year it assumed management of Schenectady’s public access TV station under the subsidiary Open Stage Media.

Philip Morris, Proctors CEO, said that he views Proctors as an “engine for downtown” and used the Japanese word “kaizen,” which means continuous, incremental improvement, to describe the Proctors approach.

“We’ve got to deal with tomorrow, we’ve got to deal with today, but what else could we be doing?” Morris said.
Metroplex Development Authority Chairman Ray Gillen said that when he gives tours of downtown Schenectady to investors, Proctors is the first place he brings them. “Proctors has become a major force for downtown,” he said. “It touches so many parts of the community. It’s a showpiece.”

Back in the day, Proctors hosted between 60 and 70 events a year, Gillen said. Now there are events in Proctors almost every night of the week.

Read full story at: http://www.dailygazette.com/news/2011/feb/12/0213_proctorschanges/

Gazette: Wine Festival adds romance to weekend

Wine Festival adds romance to winter weekend
Saturday, February 12, 2011
By Jason Subik (Contact)
Gazette Reporter

Larry DeAngelus of Schenectady sniffs a wine from Monte Laura Vineyards during the Capital Region Wine Festival at Proctors in Schenectady Saturday.

SCHENECTADY — For Laura Geminiani it was the perfect gift for Valentine’s Day weekend.
Geminiani, a native of Italy from near Rome, and her boyfriend Matthew Cotugno, a Schenectady native, attended the third annual Capital Region Wine Festival at Proctors Saturday.
The event was dubbed “Romancing the Grape” and for Cotugno and Geminiani there was plenty of romance in the air.
The couple met through the UAlbany masters of business administration program about two years ago.

They have been dating for three months. She said he surprised her with tickets to the event and she was happy to go.
“This was his Valentine’s Day gift to me. It’s so great to have a wine-tasting event right here in the area. I had been thinking about doing something like this and all I could think of was going out to the Finger Lakes where they have these tastings, but once he gave me my present

I was so excited that this was going on in the Capital Region,” she said.
Cotugno said the young couple have limited experience with wine tastings and were excited to try some of the many different wines at the event.

Dan Hanifin, the perhaps aptly titled relationship director for Proctors, organized the wine tasting. He said there were about 70 wineries represented at the event, some from New York state and others from as far away as California.
He said about 1,000 people purchased $55 tickets for the wine tasting.

“It’s a good fundraiser for us. All of the profits are used to support programs [at Proctors],” he said.

Read full story at http://www.dailygazette.com/news/2011/feb/12/0213_winetaste/

Capital Rep new season, 'Man of La Mancha' in mix

http://blog.timesunion.com/localarts/capital-rep-announces-new-season-man-of-la-mancha-in-mix/14904/

February 11, 2011 at 4:04 pm by Tom Keyser, features reporter

Capital Repertory Theatre has unveiled its 2011 – 2012 season with six shows – five offered on subscription and a special engagement of “Man of La Mancha” that will be offered off-subscription during the holidays. The season is Capital Rep’s 31st.

“With our new management agreement with Proctors, we wanted our season to reflect our longstanding commitment to the highest quality professional theater in the region and embrace the exciting possibilities with our new partner,” said Maggie Mancinelli-Cahill, Capital Rep’s producing artistic director.

Kicking off the season is a limited engagement (July 19–31) of the autobiographical musical “Uptown Downtown,” starring the legendary Leslie Uggams. The show is produced and directed by Michael Bush, who directed Uggams in “Stormy Weather” and Capital Rep’s production of “Cactus Flower” this past October.

Also included in the season are three regional premieres:

“Superior Donuts,” by Pulitzer-Prize winning playwright Tracy Letts (Sept. 16–October 16).

The gospel-blues musical “Black Pearl Sings,” by Frank Higgens (March 9–April 8, 2012).

The Broadway hit “God of Carnage,” by Yasmina Reza (April 27–May 27, 2012).

Rounding out the season are the Outer Critics Circle Best Broadway Play “The Sisters Rosensweig,” by Wendy Wasserstein (Jan. 20-Feb 17, 2012) and the five-time Tony Award-winning musical “Man of La Mancha” (Nov. 11–Dec. 18, 2011).

“Each season should take people on an emotional journey,” Mancinelli-Cahill said. “In addition to thinking about what a play has to say and how people will feel when they leave the theater, I think about how a play fits the time of year. Summer is fun; the fall starts a period of change and contemplation. I’m in the mood for inspiration during the holidays, and in the cold of winter, I’m ready for a little romance.

“I also like to see great performers in worthy roles –that’s where a new play like ‘Black Pearl Sings’ can really deliver with great music and a great singer coming together to tell a story we’ve never heard before. By late spring, I’m ready to laugh and stir things up in a play like ‘God of Carnage,’ where the adults act worse than the kids they are fighting about.”

In addition, Capital Rep announced that seating at the theater is now being offered in more “tiers” to enable better access to premium seats and new pricing options to appeal to a broader range of patrons. The box office will receive a facelift, and show runs have been extended by one week – again to serve more patrons.

Current Capital Repertory Theatre subscribers have until March 1 to renew their subscriptions. New subscriptions range from $130 to $275 and will be available to the public on March 1 by calling the box office at 518-445-7469.

Single tickets for the 2011-2012 season will go on sale later in the spring. For more information, call the box office or visit the Capital Rep web site: http://www.capitalrep.org.

In time for Valentine's Day: 'Romancing the Grape' at Proctors

In time for Valentine's Day: Proctors offers 'Romancing the Grape'
The Business Review - by Pam Allen

Date: Thursday, February 10, 2011, 1:54pm EST

Looking to woo your valentine a little early this year?
This weekend marks the third annual “Capital Region Wine Festival at
Proctors: Romancing the Grape,” a weekend of dining and wine tasting to benefit Proctors in Schenectady.

The two-day festival starts with a “grand reception” at 6 p.m. on Friday, Feb. 11, at the Apkarian stage at the Proctors complex at 432 State St.
The kick-off event will feature special reserve wines, hors d’oeuvres and jazz music by Sonny & Perley.

Tickets are $40 per person.

That event can be paired with a dining package for a combined cost of $75 a person. Aperitivo Bistro is sold out, according to Proctors’ website, but there is still seating available at the three remaining participants:
Bangkok Bistro, Cella Bistro and Waters Edge Lighthouse.

Reservations are a must for both the reception and the dining package.
The grand tasting on Saturday, Feb. 12 runs from 1 p.m. to 4 p.m. Tickets are $55 a person. Advances tickets are recommended, but wait-and-see patrons can take their chances at the door.

Live- and silent auctions will offer bidding opportunities for wine tours, restaurant gift certificates, theater performances and dinner with Philip Morris, Proctors CEO, at Morris’ home.

Judy Decker, Proctors’ special events manager, says organizers were pleasantly surprised by the turnout for the first Romance the Grape in 2009, as they had no idea how people would respond, and equally pleased with last year’s attendance numbers.

The 2009 and 2010 Romance the Grape attracted just under 1,000 and 1,100, respectively. Event planners anticipate at least that amount this year.
Last year’s event netted $32,000 for the theater.

“It has been a very successful event and we’re grateful for that,” Decker says.

Click here for the festival’s full itinerary and reservation information.

Abram Lansing Masks Make Their Way to Proctors

Abram Lansing Masks Make Their Way to Proctors

Hundreds of masks created by the students of Abram Lansing Elementary School have made their way to Proctors Theater in Schenectady, where they will be on display during the entire run of Disney’s The Lion King.

Students, faculty and staff at Abram Lansing Elementary School have been engaged in a full-school, year-long project focused on the themes of Disney's The Lion King through African studies, giving students a chance to immerse themselves in the culture.

To view a slideshow of the Proctors installation: http://www.cohoes.org/NewsArchive/2010-11/Feb2011/020311_proctorsmasks.cfm

Several different types of teaching artists have presented workshops for students that are linked to curriculum and the African and tribal themes of
Disney's The Lion King, including artist Chris Moran who led the multi-class project. Moran’s art project gave students an opportunity to learn about the masks and costumes used in The Lion King. Each class made masks of different animals, including lions, tigers and birds.
The masks will be displayed at Proctors from now throughout the run of The Lion King, February 22-March 20, 2011

Disney's “Lion” to roar at Proctors; sellout predicted!

Michael DeMasi
Reporter

Proctors CEO Philip Morris predicted in December that “The Lion King” would sell out Proctors in Schenectady—a first for a month-long run at the theater. Now, with less than two weeks to go before the curtain rises on the Disney spectacular, Morris is not backing away from his prediction even though about 5,000 seats are still available.
“The Lion King” opens its 32-show run Feb. 22.
The show should be a good antidote to the winter doldrums for downtown restaurants and other businesses.

Read full story at: The Business Review, http://www.bizjournals.com/albany/morning_call/2011/02/lion-about-to-roar-at-proctors.html

Anthony J. Mashuta to Lead Proctors Board

Anthony J. Mashuta to Lead Proctors Board

Schenectady, NY – Proctors recently announced the election of Anthony J. Mashuta of
Latham, NY, to head the Board of Directors at the Schenectady-based arts and
entertainment complex. Mr. Mashuta is president of Cool Insuring Agency, Inc. In
addition, 34 Capital Region business leaders have accepted positions on Proctors
Board of Directors for 2011.

Proctors Board of Directors provides wide-ranging governance over the Region’s
outstanding arts and entertainment complex. Through arts and community leadership,
the Board works to ensure that Proctors will be a catalyst for excellence in
education, sustained economic development and civic engagement to enhance the
quality of life in the Capital Region.

We are pleased to have so many representatives of the Capital Region’s business
community among the Board’s membership,” said past Board president Richard
Carlstrom. “Each brings innovative new skills and important contacts to Proctors.
We look forward to their continued contributions to our Region and especially to
Proctors as we focus on its future growth and upward trajectory.”

About Anthony Mashuta

Anthony J. Mashuta was elected President of the Board of Directors of Proctors on
January 27, 2011. He joined the Board in 2001 and has served as Vice President
since 2004. He has been a long-time supporter of Proctors as a Corporate Sponsor
and frequent ticket buyer. He has successfully used Proctors for client and
corporate entertaining on many occasions.

“I am excited to take on the leadership of the Proctors Board as we innovate and
grow our offerings in the Capital Region,” said Mr. Mashuta in accepting the
leadership position on the Board of Directors at Proctors. “There are many
challenges as we work with other arts programs and organizations to increase
collaboration and the success of the arts sector needed to attract residents and
business to our region.”

Mr. Mashuta has had a distinguished career in the insurance field, and now serves as
President of the Latham, NY-based Cool Insuring Agency, a major Capital Region
insurance provider. He began his insurance career in 1978 with the Travelers
Insurance Company in Albany and moved to Cool Insuring Agency in 1982, becoming
President in 1992.

A graduate of the University of Notre Dame with a Bachelors degree in Business
Administration, Mr. Mashuta lives In Latham with his wife Joyce. They have three
daughters.

In Praise of Accomplishment

Proctors CEO Philip Morris praises the organization’s Board of Directors for its
foresight and follow-through on several major initiatives that have catapulted
Proctors to the forefront of arts, entertainment and education in the extended
Capital Region. These include:

· The recently announced cooperative agreement between Proctors and
Albany-based Capital Repertory Theatre.

· The successful conclusion of negotiations between Proctors and Mazzone
Management to launch KeyHall at Proctors as an performance and banquet facility.

· Successful strategies that attracted more than 78,000 individuals who came
to the month-long run of Wicked, with the goal of whetting appetites throughout the
region for future blockbusters -- while supporting on-going programming of excellent
and varied performing arts on all four Proctors performances venues concurrently.
The upcoming presentation of Disney’s The Lion King is expected to play before sold
out houses at Proctors in the coming weeks.

· Incorporating the local public access television station with the goal of
launching public access, government and education channels with improved programming
that expands input of area youth participating in after-school video training. Next
year, this same initiative will encompass state-of-the-art, in-school video support
of English literacy (as a drop-out prevention program for 9th graders in the
Schenectady schools).

· Hosting innumerable community events on astronomy, opera films, a successful
and expanding farmers market, statewide conferences, free art nights with music and
visual arts, and more.

· Recruiting new business customers to Proctors District Heating and Cooling
plant to make it run more efficiently.

“Our Board is truly awesome,” says Morris. “Its members understand what Proctors
can be – and is becoming -- as an arts and entertainment complex. The Board’s
ability to envision collectively -- and then act decisively to implement and
support that vision – is invigorating and worthy of respect from everyone
associated with Proctors and the extended Capital Region communities it serves.”

Contact: For more information, contact Karen B. Johnson, Campaign Director, Proctors, 432 State Street, Schenectady, NY 12305, 518 382-3884 x 114, kjohnson@proctors.org

Board of Directors at Proctors

Executive Committee

Anthony J. Mashuta, President, Cool Insuring Agency, Inc.

Anne Putnam, Vice President, Fenimore Asset Management

Jeffrey Christiana, Secretary, Blake Realty

Daniel J. White, Treasurer, KPMG, LLC

Richard A. Carlstrom, Past President, Albany International, retired

Raymond A. Bleser, Northeastern Fine Jewelry

Katherine M. Sheehan, City of Albany

Herbert L. Shultz, Jr., Fenimore Asset Management, retired

Board Members reelected

Judith Gardner Ainlay, Union College

Ronald Backer, XAR Corporation

Lionel Barthold, Power Technologies, Inc. (retired)

Anthony J. Bifaro, New York State United Teachers, retired

Raymond A. Bleser, Northeastern Fine Jewelry

Pamela Sawchuk Brown, Albany Medical Center

David M. Buicko, Galesi Group

Dr. Quintin B. Bullock, Schenectady County Community College

Richard A. Carlstrom, Albany International, retired

Jeff Christiana, Blake Realty

Michael Dranichak, TransTech

Angela Fink, Proctors Guild

Dan Finkle, Core-Mark International, Inc.

Mona Golub, Golub Corporation

Paul B. Harding, Martin, Harding & Mazzotti, LLP

Amy M. Johnson, Capstone, Inc.

Gary Keehfus, First Cardinal LLC

Wynn Kintz, Kintz Plastics, Inc.

Jeffrey A. Lawrence, Center for Economic Growth

Anthony J. Mashuta, Cool Insuring Agency, Inc.

Morris Massry, Massry Realty Partners

Kenneth McPartlin, Business Consultant

Paul D. Moore, New York State (retired)

David W. Oliker, MVP Health Care

Gregory L. Pinto, MD

Anne B. Putnam, Fenimore Asset Management

Dr. Walter Robb, Vantage Management, Inc.

Katherine M. Sheehan, City of Albany

Herbert L. Shultz, Jr., Fenimore Asset Management (retired)

Stan Smith, GE Energy

Mark A. Sperry, H2Pump LLC

Eveline Ward-Sells, Community Advocate

Daniel J. White, KPMG LLP

Amy Wiles, KeyBank

- 30 –

Students, educators from the third largest city in China to visit Proctors

Chinese government gives its Ok,
TVHS to host Chinese students, educators next month

EAST GREENBUSH - Thirty-three students and four educators from China have received permission from the Chinese government to visit Tech Valley High School and the Capital Region next month. The visit follows outreach last spring conducted by education officials and those with Capital Region BOCES, whom visited schools and universities in China.

The education contingent, which will be guests of Tech Valley High School, Capital Region and Questar III BOCES, are scheduled to arrive in the region on February 13 and leave on February 17. Prior to coming to the region, they will land in New York City on February 8 and tour the city, Boston and Washington DC before making their way north.

While in the Albany area, the delegation will visit TVHS and other area schools, as well as businesses and historical locales. Specific details of the trip are still being planned, though what is certain is that the delegation will not only visit TVHS, but will also look at other schools in the region. Those stops will include the Schodack, Bethlehem, South Colonie and Schoharie central schools, as well as Capital Region BOCES' Career and Technical School, where the visitors are scheduled to enjoy a meal prepared by culinary students.

In Schodack, where students are taught Mandarin Chinese through a distance learning program, Superintendent Bob Horan said his students and faculty are "very excited about the visit."

"Even if there is a snow day, the instructor and the students will come into school that day to share their experiences," Horan said.
Meanwhile in Schoharie, the delegation will meet with junior and senior high school students.

"The senior/junior high school administration and staff are very pleased to hear that the delegation will be visiting Schoharie Central and are planning a special formal welcome for the students and administrators," said Superintendent Brian Sherman. "Our Chinese guests will be interacting with students in the classrooms, touring the facilities, and meeting with the administration to discuss program implementation and the possibilities of additional exchange activities and opportunities."

The Chinese visitors are coming from Tianjin - the third largest city in China - and one of the stops on the tour of BOCES and other education officials last spring.

TVHS families, TVHS Principal Dan Liebert said, will host to the visitors throughout the stay.

"We've been working with them to establish an exchange between Tech Valley High School and their schools since our visit - and they are coming to formalize that," Capital Region BOCES Assistant District Superintendent for Instruction Kathryn Gerbino said.

The exchange program will fit perfectly with the TVHS curriculum, in which all students already study Mandarin Chinese and the Chinese culture. The Chinese, meanwhile, want to experience the U.S. educational system — and specifically what TVHS offers — because of its accent on project-based learning and fostering creativity. China continues to revise their educational system, particularly with an eye towards encouraging students to be more creative and innovative problem solvers.

A group of TVHS students visited China last summer as guests of The Office of Chinese Language Council International (Hanban) and a second contingent of students and parents are expected to visit the country in April.

Editors, for more information contact Mike McCagg at 929-0624.

TVHS to host Chinese students, educators next month

Chinese government gives its Ok, TVHS to host Chinese students, educators next month

EAST GREENBUSH - Thirty-three students and four educators from China have received permission from the Chinese government to visit Tech Valley High School and the Capital Region next month.

The visit follows outreach last spring conducted by education officials and those with Capital Region BOCES, whom visited schools and universities in China.
 
The education contingent, which will be guests of Tech Valley High School, Capital Region and Questar III BOCES, are scheduled to arrive in the region on February 13 and leave on February 17. Prior to coming to the region, they will land in New York City on February 8 and tour the city, Boston and Washington DC before making their way north.
 
While in the Albany area, the delegation will visit TVHS and other area schools, as well as businesses and historical locales. Specific details of the trip are still being planned, though what is certain is that the delegation will not only visit TVHS, but will also look at other schools in the region. Those stops will include the Schodack, Bethlehem, South Colonie and Schoharie central schools, as well as Capital Region BOCES' Career and Technical School, where the visitors are scheduled to enjoy a meal prepared by culinary students.
 
In Schodack, where students are taught Mandarin Chinese through a distance learning program, Superintendent Bob Horan said his students and faculty are "very excited about the visit."
"Even if there is a snow day, the instructor and the students will come into school that day to share their experiences," Horan said.
Meanwhile in Schoharie, the delegation will meet with junior and senior high school students.
 
"The senior/junior high school administration and staff are very pleased to hear that the delegation will be visiting Schoharie Central and are planning a special formal welcome for the students and administrators," said Superintendent Brian Sherman. "Our Chinese guests will be interacting with students in the classrooms, touring the facilities, and meeting with the administration to discuss program implementation and the possibilities of additional exchange activities and opportunities."
 
The Chinese visitors are coming from Tianjin - the third largest city in China - and one of the stops on the tour of BOCES and other education officials last spring.
 
TVHS families, TVHS Principal Dan Liebert said, will host to the visitors throughout the stay.
 
"We've been working with them to establish an exchange between Tech Valley High School and their schools since our visit - and they are coming to formalize that," Capital Region BOCES Assistant District Superintendent for Instruction Kathryn Gerbino said.
 
The exchange program will fit perfectly with the TVHS curriculum, in which all students already study Mandarin Chinese and the Chinese culture. The Chinese, meanwhile, want to experience the U.S. educational system — and specifically what TVHS offers — because of its accent on project-based learning and fostering creativity. China continues to revise their educational system, particularly with an eye towards encouraging students to be more creative and innovative problem solvers.
 
A group of TVHS students visited China last summer as guests of The Office of Chinese Language Council International (Hanban) and a second contingent of students and parents are expected to visit the country in April. 
 
Editors, for more information contact Mike McCagg at 929-0624.

Super Bowl a draw for area fans, says Gazette

Super Bowl a draw for area fans

Proctors, bars draw viewers despite lack of ‘local’ team in matchup
http://www.dailygazette.com/news/2011/feb/07/0207_super/

Monday, February 7, 2011
By Justin Mason (Contact)
Gazette Reporter

Visitors to Proctors' GE Theatre were treated to a large-screen view of Sundsay's Super Bowl.
Text Size: A | A | A

CAPITAL REGION — The roar from the crowd seemed to shake the stands as Nick Collins jumped over a pair of diving Pittsburgh Steelers to score a touchdown off a 37-yard interception.

Kneeling in the end zone, the Green Bay Packers safety looked and sounded larger than life as he thrust his arms skyward in celebration. In part, that’s because he was larger than life for football fans watching the Super Bowl from Proctors’ GE Theatre Sunday.
With a high-definition projector acquired last summer, Proctors opened the theater for a live big-screen broadcast of the game free of charge. On the 49-foot by 33-foot screen, players appeared several times their size in real life, meaning the roughly 70 people seated in the stands were treated to an almost unparalleled game-time experience.

“This is almost like being there,” said Tony Ward of Schenectady. “Only the beers there are $20 and here they’re $5.”

Proctors CEO Philip Morris said hosting the broadcast was a no-brainer, considering nothing else was going to be showing on the day of the big game. The hope is to continue showing the game each year and possibly add other major sporting events if the demand is there.

“If people have fun, they’ll come back,” he said.

Proctors wasn’t the only place to catch Super Bowl fever. Across the Capital Region, pubs and pizza shops were kept hopping through the night, even though neither team is considered a local fan favorite.

Read full story at http://www.dailygazette.com/news/2011/feb/07/0207_super/

Philip Morris on The Capitol Pressroom with Host Susan Arbetter

Susan Arbetter's The Capitol Pressroom.

Hear the interview: http://thecapitolpressroom.org/the-capitol-pressroom-for-february-3-2011/

The focus of the program will be Arts Programming in NYS. Assemblyman Sam Hoyt and
Curt Steinzor Dance Alliance) will be joining PM. You can stream them at @ www.thecapitolpressroom.com

Here is what Susan teased for today's segment:

As a percentage of its annual budget, the cut proposed by the Governor for the NY State Council on the Arts is among the largest of any State agency.

Today we speak with a roundtable of guests on the issue featuring Philip Morris, the CEO of
Proctors Theater (in studio). ‬

Proctors hosting free Super Bowl party on 4-story tall screen

Proctors hosting free Super Bowl party on 4-story tall screen
The Business Review - by Richard A. D'Errico
Date: Thursday, February 3, 2011, 9:58am EST

Proctors in Schenectady is hosting a free Super Bowl party Sunday on its giant 4-story tall, 50-foot wide screen.
Doors open at 6 p.m.

In an email, Proctors practically taunts those who plan to watch at home.

“How are you watching the big game? 32-inch screen? 55-inch screen? That’s it? ...Your TV is too small.”

The game will be on at Proctors’ GE Theater screen.

While admission is free, Proctors will also be running various specials on beer and Chicken wings.
For more information, click here.

Gazette: Pizza Wars draws hungry horde to Proctors

Pizza Wars draws hungry horde to Proctors
Friday, February 4, 2011
By Marcy Velte (Contact)
Gazette Reporter

SCHENECTADY — As 3-year-old Jackson Rodriguez chomped away on pepperoni pizza inside Proctors’ GE Theatre Thursday night, the lines for Pizza Wars stretched out the front and back doors.
“We had more people than expected,” said Selena Dutcher, organizer of the event put on by Townsquare Media.
Dutcher and other event staffers were working almost like pizza bouncers inside the doors of Pizza Wars. The event started at 5 p.m. and 20 minutes later the room was at capacity. As pizza enthusiasts left, more were slowly let in.
“We’re like a night club right now,” Dutcher said.
At 6:20 p.m. she estimated more than 800 people had been admitted. The event wasn’t set to end until 9:30 p.m. and the lines were growing so long they stretched through the long arcade and onto State Street and out the rear entrance.

Read full story: http://www.dailygazette.com/news/2011/feb/04/0204_pizza/

Pizza war, 5 - 9:30 PM, Thurs. at Proctors. Countdown to Super Bowl

Pizzerias to do battle for title of region’s best pie

Monday, January 31, 2011
By Marcy Velte (Contact)
Gazette Reporter

SCHENECTADY — A war is coming to Schenectady — a pizza war. This week, dozens of Capital Region pizza parlors will put their homemade creations to the test.
More than 40 local pizzerias will be competing at Proctors Theater on Thursday. The pizzerias will vie for the title of best pizza in the Capital Region at the event put on by Townsquare Media.

“It’s a countdown to the Super Bowl,” said Selena Dutcher, the company’s marketing director. “The public will be able to sample pizza from throughout the Capital Region. It should make their decision about what they will eat on the big day a little easier.”

For full story and images: http://www.dailygazette.com/news/2011/jan/31/131_pizzawars/

Proctors, Capital Rep: The play's the thing, says TU blog

The Observation Deck
A blog of opinions on local, state and national issues

The play really is the thing
http://blog.timesunion.com/opinion/the-play-really-is-the-thing/9049/

January 30, 2011 at 6:01 am by Jay Jochnowitz, Editorial page editor
From today’s editorials: The cooperative agreement between Cap Rep and Proctors is the kind of thing more arts groups — and governments and schools — need to look at.
_____________________
What is so encouraging about the move by Capital Repertory Theatre and Proctors to merge administrative operations isn’t the money it will save, although $200,000 for a struggling arts group like Cap Rep is certainly a nice bonus.

What’s noteworthy is that the people who came up with this plan remembered what’s important — that is, the show.

That the play’s the thing at Cap Rep may seem obvious to any theatergoer. But how often does preserving an institution’s core mission — whether it’s theater or some other public good — become, over time, secondary to perpetuating the institution itself? How much is the inertia and outright resistance to merging, downsizing or streamlining the bureaucracies that have grown up around our governments and schools the result of a determination by administrators and others on the inside to preserve their jobs?
To see that dilemma playing out, one has only to look a few blocks away from Proctors to Schenectady City Hall, which has been looking for some time now at consolidating the city’s police force with those in the surrounding county. As a consultant reported to the City Council Monday, consolidation could save money, but there’s a hitch: other departments in the county don’t want to do it.
To be sure, suburban departments have understandable concerns about merging with the Schenectady force. The city represents almost 90 percent of the county’s violent crime. Schenectady’s force has been plagued by officer misconduct and outright criminality. And the city department is twice as costly on a per capita basis to run compared with a suburb like Niskayuna. Just who would be better or worse off in a merger is a fair question to ask.
Yet there is no question that there is a public good in at least sharing some services. The study by the Picker Center for Executive Education at Columbia University found that Schenectady could save as much as an estimated $560,000 a year by combining records, communications and training with other departments, a course the city and towns may pursue.
So when police forces, other government agencies and schools warn that cutting costs will mean lost services, bigger class sizes or some other dire consequence, it’s important for citizens to look more closely.
Somehow, Cap Rep in this arrangement with Proctors will be able to preserve most of its administrative employees except, most notably, the managing director, for whom Proctors is seeking a new post, and to continue the artistic side of the operation while effectively closing the roughly $200,000 annual deficit it has had in recent years.
This kind of thinking beyond turf should be an example to other cultural and service groups out there, even those that aren’t in danger of closing their doors. So should each and every government and school district. Jobs are important, of course, but when they become so costly that they put the mission of any organization in jeopardy, they defeat the very purpose they’re supposed to serve.

Capital Rep, Proctors set an example for the region, Times Union

Capital Rep, Proctors set an example for the region
By Jeffrey D. STone
Published: 12:00 a.m., Sunday, January 30, 2011

Read more: http://www.timesunion.com/default/article/Capital-Rep-Proctors-set-an-example-for-the-985532.php#ixzz1CWoJNAnt
Bravo!
http://www.timesunion.com/default/article/Capital-Rep-Proctors-set-an-example-for-the-985532.php
The announcement last week that Capital Repertory Theatre will merge its administrative functions with Proctors is yet another sign of our region's evolution.
These two wonderful organizations deserve our applause for showing all organizations -- for profit, nonprofit, and yes, even government -- that core mission matters above all.
These groups have earned our plaudits by acknowledging, through this new cost-cutting and streamlined administrative model, that none of us -- not the arts community, the larger nonprofit sector or the world of government -- is immune from the effects of the ongoing economic turmoil.
Our region is blessed to have so many cultural and arts organizations. They define our greatness. They make us richer. They are as much a part of our regional fabric as our infrastructure.
But those organizations have been especially challenged in the economic downturn our nation is only now recovering from. Many are still struggling. Others have simply disappeared. Almost all are imperiled.
It's not hard to see why.
Many nonprofits depend largely on government support. But governments, at all levels, are struggling themselves to meet core obligations. They are reducing or eliminating their support for community arts and cultural organizations. No one likes this trend. But few can deny its inevitability.
It's time for other sectors to draw inspiration from this example.
Consider the opportunities for similar streamlining and cost-cutting in the merger of various associations, business groups, chambers of commerce and economic development groups that serve small parts of our region.
The appeal has been obvious all along, but factors ranging from inertia to parochialism have often stalled progress.
In our current economic circumstances, the case for consolidations has never been stronger. The excuses for stalling have never been weaker.
Any lingering doubt about the necessity and inevitability of change is erased by the Capital Region government sector's increasing recognition of the need to streamline. Government provides essential goods and services that taxpayers value -- including support for the arts. But government's ability to do good things is a function of society's prosperity. If prosperity fades, so do revenues available for government investments.
In the Capital Region, we all enjoy front-row seats to this coming transformation of government. The region's largest employer is rethinking how it delivers services and how it does business. Like Proctors and Cap Rep, government must show the courage to be creative, and New Yorkers need to encourage and celebrate that courage and creativity.
Nonprofit organizations of all sizes, by nature and need, are often best able to adapt to change. There are thousands of such organizations in our region. Many already have been forced to rethink and retool to survive. More struggles lie ahead for those organizations; the Proctors/Cap Rep agreement should be a roadmap for survival and success.
Just as we have risen to our feet so many times in praise of the brilliant performances on the stages at Proctors and Cap Rep, so must we applaud them for taking the steps to ensure that their shows go on.
Their example deserves a standing ovation.
Encore!

Read more: http://www.timesunion.com/default/article/Capital-Rep-Proctors-set-an-example-for-the-985532.php#ixzz1CWmw6N2X

Capital Rep’s ‘Shipwrecked!’ engaging storytelling, says Gazette

Theater review: Cap Rep’s ‘Shipwrecked!’ is simply engaging storytelling
http://www.dailygazette.com/news/2011/jan/28/0128_wrecked/
Friday, January 28, 2011
By Matthew G. Moross

‘Shipwrecked’
WHAT: “An Entertainment — the Amazing Adventures of Louis de Rougemont (As Told by Himself)”
WHERE: Capital Repertory Theatre, 111 N. Pearl St., Albany
WHEN: Through Feb. 13
HOW MUCH: $40-$16
MORE INFO: 445-7469 or www.capitalrep.org

LATHAM — “I shall impersonate a man. Enter into my imagination! Listen and watch as he lays down the melancholy burden of sanity and sameness and conceives a life imagined.”

No longer will he be the sickly and plain Henri Louis Grin, but the seafaring adventurer Louis de Rougemont! Not quite Cervantes’ adventurous storyteller, but a spiritual brother in a battle to conquer the prosaic.

Capital Rep is sharing the tale in “Shipwrecked! An Entertainment — The Amazing Adventures of Louis de Rougemont (As Told by Himself).”
Originally commissioned by South Coast Repertory in 2007 as a children’s theater piece, playwright Donald Margulies has crafted a tale that is taller than a toddler and suitable for all. The Pulitzer Prize-winning author may have set out to create a "Man of La Mancha" for the Barney set, but he gives us something much more simple, but equally as powerful — the need to create a life less ordinary.
Related story

For Gazette theater writer Bill Buell's preview of this show, click here.

The play is based on the real-life Henri Louis Grin — or his alias, Luis de Rougemont, a nom-de plume in a life that was embellished with all sorts of exaggerations.

Read full review: http://www.dailygazette.com/news/2011/jan/28/0128_wrecked/

Proctors, Mazzone showcase new performance/ banquet space

Proctors and Mazzone Management showcase new downtown

Schenectady performance and banquet facility

SCHENECTADY, N.Y. [January 27, 2011] - Proctors and Mazzone Management celebrated their new partnership today by unveiling KeyHall at Proctors, a 12,000-square-foot performance and banquet facility that is another significant component in the revitalization of downtown Schenectady.

The former bank at 436 State St. will host musical performances, business functions, weddings, fundraisers and other special events. Proctors recently selected Mazzone Management to oversee all catering at KeyHall through its Mansion Catering division.

“We’re thrilled to introduce KeyHall at Proctors and to work with Mazzone Management on this exciting new venture,” said Proctors CEO Philip Morris. “Proctors has been a model for success in downtown Schenectady and we’re proud to further contribute to revitalization in the area through the introduction of this premier event venue.”

Proctors purchased the former KeyBank in March. The three-story structure was built during the early 20th century and includes a 4,000-square-foot marble atrium with three-story ceilings. Most of the building has been left intact and remaining materials were repurposed within the facility. Upgrades include a new connection between KeyHall and the Arcade to facilitate access from Proctors. A 14,000-pound vault door from a demolished safe has also been relocated within KeyHall. Additionally, the facility has been repainted and the marble floors refinished.

Mazzone Management Group brings a wealth of experience to KeyHall at Proctors, through its ownership and operation of Glen Sanders Mansion and Angelo’s Tavolo in Scotia; Aperitivo Bistro in Schenectady; Angelo's 677 Prime in Albany; and Prime at Saratoga National at Saratoga National Golf Club. Mansion Catering also oversees the catering operations at the Hall of Springs in Saratoga; provides the food services for workers building the GLOBALFOUNDRIES facility in Malta; and provides event management and catering services for weddings, fundraisers and social events.

“Proctors graciously selected us as a partner in the latest downtown Schenectady revitalization project,” said Mazzone Management Owner Angelo Mazzone. “We pride ourselves on providing impeccable food and service and will bring the same dedication to KeyHall at Proctors that we display at other premier venues throughout the region. My first venture was the Glen Sanders Mansion so this project means a great deal to me on both a personal and professional level as a business owner whose headquarters are located in Schenectady County.”

The ribbon cutting was the first of many events coming to KeyHall at Proctors in the near future. On Thursday, February 17, KeyHall at Proctors will host a Grand Opening Community Celebration to showcase the facility and catering services of Mazzone Management. Donations and proceeds from the event will benefit the Downtown Ambassador Program, which offers job training and skill development to individuals recruited by the City Mission of Schenectady.

About Mazzone Management Group

Mazzone Management owns and operates several of the Capital Region’s premier restaurants and banquet halls including: Glen Sanders Mansion in Scotia featuring Angelo’s Tavolo, two ballrooms and an inn; Aperitivo Bistro, a dynamic wine bar and bistro adjacent to Proctors in Schenectady; and Angelo’s 677 Prime, an upscale steakhouse and wine bar in the heart of the theater district in Albany. Mazzone Management also owns and operates Prime at Saratoga National, an upscale steakhouse modeled after Angelo’s 677 Prime, located on the grounds of Saratoga National Golf Club. The company oversees the catering operations at the Hall of Springs, Key Hall at Proctors, and caters private weddings, fundraisers, and corporate or social events. For more information about Mazzone Management, call 518-374-7262 or visit www.onereputation.com.

###

FOR FURTHER INFORMATION, CONTACT:

Mark Bardack or David Filkins

Ed Lewi Associates

6 Chelsea Place • Clifton Park, NY 12065

P: 518-383-6183 F: 518-383-6755

C: M. Bardack (518) 867-7943 or D. Filkins (518) 852-0476

E: mbardack@edlewi.com or dfilkins@edlewi.com

Key Hall at Proctors adds to rebirth of downtown

Key Hall adds to rebirth of downtown
http://www.dailygazette.com/news/2011/jan/28/0128_keyhall/
Friday, January 28, 2011
By Kathleen Moore (Contact)
Gazette Reporter

Proctors CEO Phillip Morris speaks for a moment before the ribbon-cutting ceremony Thursday for the opening of Key Hall at Proctors. The banquet hall is located in the former Key Bank in downtown Schenectady.

SCHENECTADY — Months of work to turn an old bank into an elegant banquet hall culminated in an unveiling that left visitors wowed Thursday.

The renamed Key Hall, in what was once Key Bank, is now twice as wide as it appeared to be when Proctors bought it last March.
The thick marble counter that split the narrow building in two has now been painstakingly moved to the far wall — with very few pieces broken along the way, Proctors CEO Philip Morris said.

The walls have been repainted to accent the ornamental columns and the richly designed ceiling. Carpet now covers the floor where the tellers worked behind their marble counter, and the vault now leads to a kitchen.
The main entrance is no longer the front door. Workers cut through the back wall to reach Proctors’ arcade and have created a new entrance there.

The new route is not merely a hallway. The doors open onto a wide, comfortable lobby area that leads to the banquet hall.
That possible connection was one of Morris’ main reasons for buying the building. He was delighted by the final product.
“It’s more comfortable than I thought,” he said. “It’s better than I thought.”

Read more at: http://www.dailygazette.com/news/2011/jan/28/0128_keyhall/

Those who once “made fun of Schenectady” now realize they’re wrong, she added. “We showed we can make positive change,” she said.
Visitors were also impressed by the building.
“It’s stunning,” Councilman Thomas Della Sala said.
The first wedding reception is scheduled for spring, and banquets are already being held there. Musical performances may be scheduled there as well.
But the Mazzones are hoping to fill it with happy couples. Mansion Catering is offering a special to those who book the space for weddings by March.
The company will also host a grand opening ceremony on Feb. 17 to showcase the facility. The admission fee is a donation to the City Mission, which the company will match. The event will benefit the City Mission’s downtown ambassador program, in which the formerly homeless offer directions and other help to visitors downtown.

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